BMW breaks new 3 Series campaign
By Adnews Staff
BMW Group Canada of Whitby, ON has begun a campaign for its 3 Series sedan. The campaign, developed by Cundari of Toronto, uses the new tagline, "Leave no corner unturned." The creative focuses on the attention-to-detail put into the design of the car and the enthusiasm felt by its drivers. The English and French initiative includes print, television, out-of-home and online advertising, as well as point-of-sale materials. "The new 3 Series campaign concept that Cundari developed reflects the enhanced vehicle attributes and driver experience," said Kevin Marcotte, marketing director at BMW Canada. "We anticipate that this integrated campaign will engage Canadians to learn more about the new 3." The four print ads will run until the end of December. Billboards will run in Montreal and Toronto this fall, moving to Vancouver and Calgary in January. The 30-second television commercial will air nationally on specialty stations until mid-December. Media buying was handled by The Media Company, while the website work was done by Blast Radius.