CTV, Kraft ready Cheez Whiz contest
By Adnews Staff
CTV and Kraft Canada are preparing a promotional campaign involving the upcoming season of the program Corner Gas. The contest, called "Showcase Your Cheez Whiz Personality," will award one winner a trip to the the show's series finale party next spring. Viewers can enter the contest at CTV.ca by explaining why their love of Cheez Whiz makes them an ideal person to attend the party. The campaign consists of on-air, retail and online elements, including product placement and sponsorship. Cheez Whiz will also be integrated into the storyline of an upcoming episode of the show. The promotion will run from Oct. 6 to Dec. 31.
« Back Next »
Comments
blog comments powered by Disqus