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Audi Canada promotes A4

Audi Canada has begun an out-of-home campaign to promote its new A4 model. The campaign, developed by Lowe Roche, features a front-end image of the car and the copy, "The new A4. Brilliant." The creative is running on eight-foot by 10-foot display boards in the parking lots of office towers in Montreal, Toronto and Vancouver. The displays are from Zoom Media. Media buying was handled by MBS. The campaign will run from Sept. 29 to Nov. 23.

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