Canada Goose readies footwear campaign
By Adnews Staff
Toronto-based outdoor apparel company Canada Goose is preparing a new campaign for its new line of footwear called “Force of Nature.” The campaign features the personal stories of artist Romeo Beckham, activist Sarain Fox and hockey player Jordin Tootoo. In the ads, Beckham climbs a mountain, Fox explores a snowy forest and Tootoo crosses a foggy plain.
“The launch of Canada Goose Footwear is one of the most significant milestones in our more than six-decade history,” said Dani Reiss, president and CEO of Canada Goose. “We are bringing a completely new perspective to the category, balancing performance and luxury, which is the ultimate expression of our lifestyle brand. A force of nature is strong, dynamic and confident; all characteristics that Canada Goose enables.”