Algoma University conducts campaign in GTA
By Adnews Staff
Algoma University of Sault Ste. Marie, ON has launched an advertising campaign in the Greater Toronto Area to attract prospective students. The campaign, developed by McDonnell Haynes of Toronto, consists of street posters, transit ads, online banners and ads on digital signs in Pizza Pizza stores. The creative promotes a fictional school called Colossal University and directs viewers to a website at <http://www.colossalu.com>. The site includes the copy, "Who wants to be treated like a number? Wouldn't you rather go to a university that’s going to treat you like a person?" The campaign will run until mid-November.
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