Habitat for Humanity Toronto readies new campaign
By Adnews Staff
Habitat for Humanity Toronto will break a new marketing campaign this spring using the tagline, "Put your name on the line." The campaign, developed by McDonnell Haynes of Toronto, will encourage residents of the city to commit to the organization's goals by volunteering, donating or advocating for its cause. No other details of the campaign are currently available. "Putting your name on the line means you are fighting against substandard housing, poverty and making a better life for deserving families," said agency president Anita Dong. "In short, your name is making a real difference."
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