Cadbury conducts promotion with Right to Play
By Adnews Staff
Candy company Cadbury has begun a promotion in association with charitable organization Right to Play. The initiative is part of a three-year sponsorship agreement between the organizations. Right To Play works to provide the opportunity to participate in sports to children in 23 countries affected by war, poverty and disease in Africa, Asia, the Middle East and South America. Until July 31, Canadians can enter UPC codes from participating Cadbury products at the website <http://www.cadburyplaypower.ca>. For each entry, Cadbury will make a donation to Right to Play. Consumers will also be entered into a draw to participate in a field trip to Ghana with with organization to teach life skills to young people. "Cadbury is committed to forming partnerships that help address global social, economic and environmental concerns and supporting the positive development of children is vital to this objective," says Aditi Burman, senior total confectionary brand manager at Cadbury Canada. "Through Right To Play, we're now empowering Canadians to support an organization dedicated to help children gain the skills they need to succeed in life." Cadbury is a division of Kraft Foods.