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HEC Montreal begins recruitment campaign

Management school HEC Montreal has begun a recruitment campaign created by LXB Communication Marketing, also based in Montreal. The campaign uses print and Internet advertising in English, French and Spanish. "Since HEC Montreal must position itself in a more and more international competitive context in order to stay in the forefront of management schools, we focused on the idea of leadership and success inherent to the school as a basis for communication," said Stéphanie Bourgeois, account manager at LXB. "We speak to people for whom specific education is closely linked to their success."

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