Strategic Connections rebrands itself as SCI
By Adnews Staff
Toronto-based Strategic Connections, a provider of retail process systems for the automotive industry, has rebranded itself SCI. The change follows the company's recent acquisition of Dallas-based MarketQuiz. "The changing of the company name represents our desire to brand the company as the only provider of end-to-end retail process solutions for the automotive industry," said company president and CEO Chris Cawston. "The new shortened name provides many new opportunities for expanded corporate awareness, identity and design elements, including a compelling new wordmark and logo that better represent the company's mission and its unique solutions for the automotive retail market." SCI has also constructed a new website at <http://www.scitorque.com>