Sponsorship roundup
By Adnews Staff
The Canadian International Auto Show has signed a four-year sponsorship agreement with Toronto-based publisher Trader Corporation. During this term, the company's Auto Trader publication will be the presenting title sponsor and show program publisher of the show. In addition, the AutoTrader.ca website will be the exclusive online sponsor of the annual event. "As two of Canada's automotive industry leaders, partnering was a natural match for Auto Trader and the Canadian International Auto Show," said Doug Clarke, president of Trader Corporation. "This alliance allows us to further support the Canadian automotive industry, as well as relaying up-to-the-minute auto show information to our online visitors on AutoTrader.ca." The next show will take place in Toronto from Feb. 13 to 22, 2009.