HMV, Bell form distribution agreement
By Adnews Staff
Retail chain HMV Canada and Bell Canada have formed a new agreement by which Bell Mobility wireless products will be distributed in HMV stores nationally. Solo Mobile and Virgin Mobile are also part of the distribution agreement. The retail roll-out will begin at seven stores in the Greater Toronto Area this month. "By partnering with HMV, Bell reaches a client base that places high value on the multimedia capabilities offered by our mobile devices and services," said Wade Oosterman, president of Bell Mobility and chief brand officer for Bell Canada. "Seeing hot new smartphones paired with the music and video expertise offered by HMV underlines that this partnership further enhances our ability to serve our clients' entertainment and other mobile multimedia needs."