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HMV Canada launches new website, mobile application

Entertainment retail chain HMV Canada has launched a new online music store at HMVDigital.ca, along with an accompanying mobile application. Consumers can buy individual songs or complete albums. Purchases are stored in a "virtual locker" from which they can be accessed via multiple devices. Users of the mobile application can scan an album cover with their mobile devices to access 30-second audio previews of the songs. The application also incorporates a "Sound Search" function which uses the device's microphone to sample a song that is playing within earshot and search the store for a match.

"I'm excited to say that we're putting music ownership back into focus with the launch of our new digital music products in Canada," said James Coughlan, global managing director of HMV Digital. "Today we kick-start our wider digital strategy roll-out and allow music lovers to enjoy the traditional hmv shopping mall experience, with the ability to discover and build a high quality digital music collection, delivered and managed across devices."

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