Fuse Marketing Group promotes new website
Fuse Marketing Group of Toronto has begun a direct marketing campaign to promote its redesigned website at <http://www.fusemg.com>. The creative, which uses the tagline, "Want to step outside?" include a piece of grass sod. The agency has also developed a collection of branded collateral materials. The initiative is aimed at existing and potential clients. "The goal of our new site was to really communicate the energy of Fuse and the creativity and innovation that keeps us growing," said agency president Garo Keresteci. "We've come a long way since our beginning five years ago and our online identity needs to accurately reflect the pace that has fuelled our growth. We expect viewers will enjoy the site and have some fun with our team." The site features animated time-lapsed video footage representing the company's client roster, past work, services and office space. Visitors can also sign up for the firm's newsletter.