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Rawlco promotes new Calgary radio station

By Adnews Staff

Rawlco has begun an out-of-home campaign to promote its new radio station, 97.7 Calgary FM. The effort consists of murals on buses in that city. The campaign was developed by DSA Baron Communications and Pattison Outdoor. The creative uses the tagline, "It's all here. 97.7 Calgary FM. Your City. Your Music." Rawlco owns 10 radio stations in the region.

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