Deerhurst Resorts hires two agencies
By Adnews Staff
Deerhurst Resorts of Huntsville, ON has retained Toronto-based Naked Creative Consultancy as its communications agency of record. Naked won the account in a four-month review that considered five agencies. The account was previously held by Karo Group of Calgary. "Naked stood out because they took a really different approach, which was both genuine and very inclusive of all our needs and opportunities," said Joseph Klein, general manager of Deerhurst. "We were looking for a firm that could help us get beyond the travel pages and really connect with diverse customers in a highly competitive marketplace. They quickly stripped away the conventions of tourism marketing and delivered targeted thinking and strong ideas." Deerhurst has also hired Gaggi Media as its media agency.