Delta Hotels hires GWP, Media Profile
By Adnews Staff
Delta Hotels has retained GWP Brand Engineering as its advertising agency of record and Media Profile as its media agency of record. The company selected the two firms in a competitive process involving an unknown number of contenders. GWP completed a consulting project for Delta in the fall of 2007. The agencies will work to renew the Delta brand and increase customer loyalty. According to Delta, the new assignment represents a shift from traditional national advertising to strategic internal communications and public relations. "We were extremely pleased with the ideas brought forward by GWP Brand Engineering and Media Profile," said Dana Ceponis, executive director of corporate marketing at Delta. "This marriage of strong branding and PR talent will help us build on our strengths and extend our brand in Canada." Delta Hotels operates and franchises approximately 40 hotels in Canada. The company is owned by the British Columbia Investment Management Corporation.