Delta Hotels breaks Expect Even More campaign
By Adnews Staff
Delta Hotels and Resorts of Toronto has begun a national brand campaign called "Expect Even More." The campaign, developed by Olson Canada, focuses on the chain's new room designs, new properties and new programs and services. It consists of television and online advertising intended to convey a sense of excitement and welcome at staying at a Delta hotel.
"We really wanted to change people's perceptions of Delta with a new creative vision," said Geoff Lee, creative director of Olson Canada. "The broadcast spot features an interweaving story of multiple guests, from business traveler to dining couple, from engaged couple to meeting planner, whose lives all intersect at the beautiful Delta Ottawa City Centre. These guest experiences will also play out online as vignettes allowing us to tell even deeper stories about how guests feel about the new Delta."