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PayWith Worldwide retains DDB Canada
By Adnews Staff
PayWith Worldwide, a mobile payment and marketing company based in Vancouver, has retained DDB Canada of Vancouver as its agency of record. PayWith recently released a mobile application that allows users to pay for purchases with a smartphone and receive loyalty points. Following a one-year pilot phase in Vancouver, the company is about the begin expanding its service nationally.
"After a successful introduction in Vancouver, PayWith is now partnering with DDB Canada to make its card top-of-mind with merchants and consumers," said Rob Whittle, chief marketing officer at PayWith Worldwide. "As its first assignment, the agency has been charged with strengthening our brand's positioning, and as we grow the business locally and roll out across North America, DDB Canada will develop creative campaigns for PayWith to effectively showcase the many benefits of our mobile payments, rewards and marketing solutions."