Captivate Network moves into Montreal
Toronto-based out-of-home media company Captivate Network has expanded its operation into Montreal. The company has installed video display screens in 40 elevator cars in three office buildings in that city. The screens carry a loop of information and advertising content in English and French. The company plans to increase its Montreal coverage later this year. The company has also expanded into new office buildings in Toronto and Calgary. According to the company, its screens now reach an audience of 410,000 people per day. "Captivate has a proven track record in Canada of engaging business professionals throughout the busy workday and effectively giving advertisers another platform to reach the mobile professional," said company president Mike DiFranza. "As part of our expansion efforts in Montreal, we will become a bilingual network, sourcing news stories from outlets like Presse Canadienne, while also exploring relationships with other Quebec-based media sources. It is important to us to continue to provide interesting and valuable local content to our audience."