Toronto Humane Society begins rebranding campaign
By Adnews Staff
The Toronto Humane Society will break a new advertising campaign in that city today, intended to raise the profile of the organization and increase animal adoption rates. The campaign, developed by Leo Burnett and Starcom of Toronto, seeks to portray the society as a friendly and fun place for potential adopters to visit. The three animates 30-second television commercials and eight out-of-home posters use the tagline, “Adopt a new life.” The creative also introduces a new logo for the organization, based on three cartoon animal shapes and the initials THS.
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