Cowan & Company hired by Prime Pubs
By Adnews Staff
Mississauga-based Prime Restaurants of Canada has retained Cowan & Company Communications of Toronto as public relations agency of record for its Prime Pubs division. The division operates Irish-style pubs in eight cities under the names Fionn MacCool's, D'Arcy McGee's, Paddy Flaherty's and Tir nan Óg. Cowan will spend the next year handling message development, media relations, promotions and media tours for the division, beginning with an upcoming “March Madness” event tied to St. Patrick’s Day. “When we were considering PR agencies to represent Prime Pubs we turned to Cowan & Company as they initiated media relations for our St. Patrick’s Day campaign last year,” said Grant Cobb, vice-president of Prime Pubs. “We were impressed with their depth of understanding of our brand, their value-proposition and their ability to quickly execute a media relations campaign that generated excellent results.” Advertising for Prime Pubs is handled by Downtown Partners. Media buying is done by Wills & Co.