Moosehead hires Starcom MediaVest Group
By Adnews Staff
Moosehead Breweries of Saint John, NB has appointed Starcom MediaVest Group of Toronto its media agency of record. The firm will handle media planning and buying for all of the brewery’s brands. Starcom MediaVest is a division of Leo Burnett, which handles advertising for Moosehead Lager and Moose Light. “The decision to consolidate the business was made to further the development of innovative media thinking in conjunction with the creative development process,” said Jim Eagles, vice-president of sales and marketing at Moosehead.
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