KFC Canada promotes Chicken Fries
By Adnews Staff
Fast food chain KFC Canada has begun a national campaign to promote a new menu item called Chicken Fries. The launch campaign includes national television advertising, local radio ads, direct mail, outdoor advertising in Toronto and a sampling program in Toronto, Ottawa, Montreal, Vancouver, Calgary, Edmonton and Halifax. The creative depicts families sharing the fries. The advertising is part of the chain’s ongoing “Taste Lives Here” campaign, created by Young & Rubicam of Toronto and launched in May.
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