International news: Burger King send more work to Initiative
By Adnews Staff
Burger King has appointed Initiative as its media buying and planning agency for Germany, Sweden and the United Kingdom. Initiative already handles this work in Canada, Holland, Mexico and Spain. “Appointing Initiative in seven of our key markets will enable us to build on our innovative approach to media buying and planning,” said Gillian Smith, global senior director of media and interactive at Burger King. “Initiative has already proven itself a great partner for Burger King in Mexico, Spain and Holland, and we are looking forward to bringing their expertise, particularly in the area of digital marketing, to the UK, Germany and Sweden.”
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