Pareto buys SourceLink Canada
By Adnews Staff
Marketing services company Pareto of Toronto has purchased the Canadian operations of US-based direct marketing company SourceLink for $1.2 million in cash. Clients of SourceLink Canada, which is based in Markham, ON, include RBC Financial Group, BMO Financial Group, AIG and Sun Life Financial, among others. The company’s services include data management, analytics, segmentation and list processing, as well as various production services. Kim Roseborough-Darling will continue to be president of the SourceLink Canada unit. “This acquisition broadens Pareto's retail marketing suite by providing us with innovative direct marketing capabilities that we previously sourced from third party suppliers, including SourceLink,” said Kerry Shapansky, president and CEO of Pareto. “Consumer marketing tactics are increasingly shifting towards one-to-one communication whereby individuals are more directly targeted with customized materials based on their unique circumstances. It was a logical step for us to bring these capabilities in-house to better meet growing client demand.”