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Casey joins Boom Marketing

Boom Marketing of Toronto has appointed Tom Casey to the position of chief operating and insights officer. He will be responsible for the company's operating functions, including finance, information technology and human resources. He will also develop a new agency service involving "data and insights." Casey was most recently vice-president of field operations at Pareto. Prior to that, he was a management consultant at Retail Masters. He was also vice-president and general manager of the retail sector at MarketSource. He has also worked at Circuit City and Best Buy.

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