Redwood Custom Communications hired by Northwest Airlines
By Adnews Staff
Redwood Custom Communications of Toronto has been retained by US-based Northwest Airlines to handle advertising sales for its in-flight magazine, NWA WorldTraveler. The publication has approximately two million readers per month. “We understand that advertising sales in a branded environment present unique opportunities and challenges, and demand a specialized skill set and creative approach,” said Redwood CEO Eric Schneider. “Redwood’s success to date with leading in-flight brands is founded on our sound understanding of the branded-content environment.”
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