William Grant & Sons hires DDB Public Relations
By Adnews Staff
Distillery William Grant & Sons has appointed DDB Public Relations of Toronto as the public relations agency of record for Gibson’s Finest Canadian whiskey. The agency will develop media relations programs intended to raise the profile of the brand in Canada. Four additional firms were considered in the company’s review. “From our initial meeting, we were impressed by DDB PR’s creativity and inspiring portfolio of successful public relation programs,” said Ken Kuzmich, business development manager for Canada at William Grant & Sons. “This new alliance with DDB PR will enable us to propel the Gibson’s brand forward in a crowded, aggressive marketplace.”
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