International news: McDonald’s prepares Global Casting Call packaging
By Adnews Staff
McDonald's of Oak Brook, IL has selected 25 people from a promotion called the “Global Casting Call” whose images will appear on the fast food company’s packaging next year. From April 3 to May 31, approximately 13,000 entries from 100 countries were gathered through a website at <http://www.mcdglobalcasting.com>. In keeping with the company’s ongoing “I'm lovin' it” marketing initiative, entrants were required to submit a personal story describing something they love. Lesley and DeVar Dahl of Magrath, AB are the only Canadians who will appear. Their entry focused on their shared love of hiking. The other selected entries include eight from the US, two from Brazil, two from France, and one each from Puerto Rico, Argentina, China, South Korea, Singapore, Australia, Spain, Italy, Austria, the United Kingdom and Germany. The winning entrants will receive a trip to London, England for photo sessions.