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Moosehead Breweries begins Every One is Special campaign

Moosehead Breweries broke a new advertising campaign yesterday using the tagline, “Each and Every One is Special.” The campaign, developed by Leo Burnett of Toronto, consists of three television commercials that show the journey of each beer into the life of the person who drinks it. The ads show how Moosehead beer ends up at a wedding, a poker game and the house of a mother-in-law. The TV ads are supported by out-of-home, radio and elevator advertising, along with direct mail. “The spots are designed to convey that the Moosehead brand is special,” said Matt Johnston, national marketing director for the brewery. “It is not a mainstream beer, it's a brand that beer lovers consume because they believe each and every one is special, and so do we.”

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