Blue Suede Creative becomes Bazaar Transactional Design
By Adnews Staff
Vancouver-based design and branding agency Blue Suede Creative has changed its name to Bazaar Transactional Design. According to the company, the new name represents energy, nimbleness and vibrancy and better articulates the firm’s abilities. “While we knew that the Blue Suede name had a lot of equity, we feel that Bazaar better describes our personality and what we do for clients,” said general manager Megan McCord. “We’re agile and dynamic, like a bazaar, with a stripped-down but effective branding process.” The company was founded in 1988. Its clients include Smart Brands, Soyaworld, Bossa Developments, Roger’s Chocolates and the APPIA Group of Companies. The agency is part of Omnicom Canada.
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