Hopkins Fishing Lures retains Zip Communication
By Adnews Staff
Zip Communication of Montreal has been hired by Hopkins Fishing Lures of Norfolk, VA to relaunch the brand in Canada and the US. The company’s product line includes 500 lures for jigging, casting, trolling and ice fishing. Zip’s assignment includes the development of a new logo, brand identity, packaging, trade materials and website. The agency will also create advertising for magazines and trade show programs.
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