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Mentholatum promotes Softlips

Mentholatum Canada of St. Catharines, ON has begun an out-of-home campaign to promote its Softlips line of lip gloss products. The prom season campaign, which is aimed at young women, uses the tagline “Even Evil Prom Queens Deserve Softlips.” The campaign will run for four weeks in the fitting rooms of Fairweather stores in Toronto, Vancouver and Calgary. The campaign was produced by Ffig Communications. The media is from Sitesmedia.

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