Mentholatum Canada conducts Oxy Natural Action campaign
By Adnews Staff
Mentholatum Canada has begun a national television campaign for its Oxy Canada Natural Action skin care product line. The campaign, developed by Pass Go Creative, consists of a two-minute commercial depicting consumer testimonials about the products. "Television has always shown sales results for Oxy," said Trudy Fraser, president of Pass Go Creative. "A management change at Mentholatum resulted in a new direction to support key brands. We were excited to recommend the two-minute format, with additional one-minute versions, and get Oxy back into this hard working medium."
« Back Next »
Comments
blog comments powered by Disqus