Cineplex Entertainment releases film festival commercial
By Adnews Staff
Cineplex Entertainment has released a cinema commercial as part of its sponsorship of the volunteer program of the Toronto International Film Festival. The commercial, developed by Endeavour of Toronto, is running prior to each film shown during the festival. It depicts the ways in which the event would be different without volunteers to keep order and features several hundred volunteers as well as appearances by directors Atom Egoyan and Deepa Mehta. The commercial will run until Sept. 18.
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