GroupeMedia TFO hires Lowe Roche
By Adnews Staff
GroupeMédia TFO, a producer and broadcaster of cultural and educational media content, has retained Lowe Roche of Toronto to handle its creative and strategic branding. Lowe Roche will work in collaboration with Mordicus of Ottawa, an agency which specializes in French-language clients in Ontario. The assignment includes updating existing branding materials, standardizing usage of the GroupeMédia TFO image, and developing a brand strategy for the company, its products and services. New creative is expected to debut in January to coincide with the 25th anniversary of the brand. "At this important juncture for GroupeMédia TFO, we were looking for a partner who could deliver strategically and creatively to support and launch our upcoming 25th anniversary and beyond," said GroupeMédia TFO president and CEO Glenn O'Farrell. "Lowe Roche demonstrated their expertise in brand image management, along with a keen understanding of our mission."