Sponsorship roundup
By Adnews Staff
Tim Hortons has signed an agreement with Rogers Media to become a sponsor of Citytv reality show Canada's Got Talent. The media activation program will encompass multiple Rogers platforms and include in-show branding, product placement, on-site giveaways and commercial activity. The agreement was negotiated by Mindshare Canada. "Tim Hortons is a best-in-class Canadian brand and is the perfect fit to celebrate the unique talents of Canadians across the county," said Dale Hooper, senior vice-president of sales and marketing at Rogers Media. "The breadth and depth of our Rogers assets give us the unique ability to create a comprehensive and integrated business solution to meet Tim Hortons' core objectives."
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