Mentholatum begins new Phisoderm campaign
By Adnews Staff
Mentholatum Canada has begun a new national advertising campaign to promote its Phisoderm line of facial products. The campaign, called "Phisoderm, Everyday Beautiful," is aimed at women over the age of 35. It includes television and magazine ads, along with a sampling program, in-store promotions and a new website. The campaign was created by Ffig Communications of Toronto. Media planning and buying was handled by Gaggi Media. "Phisoderm is a well recognized brand that will allow us to expand our presence in the facial care category here in Canada," said Greg Lewis, managing director of Mentholatum Canada. "As we have done with Oxy, we have aggressive plans for marketing Phisoderm here in Canada."
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