Mentholatum Canada breaks Oxy campaign
By Adnews Staff
Mentholatum Canada has begun a launch campaign for its new Oxy line of male skin care products. The effort consists of in-store materials, accompanied by online and print advertising. The campaign was developed by Ffig Communications. Media buying is being handled by GoodWood Media. "Teen boys do not like to use multiple skin care products," said Kara Hale, marketing manager at Mentholatum. "We felt that this was a great opportunity to create shaving products that include acne fighting formulas as well as ingredients to help speed the healing of blemishes to prevent scarring."
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