SitesMedia expands into tour bus advertising
Out-of-home media company SitesMedia of Vaughan, ON has signed an advertising sales representation agreement with tour bus operator Coach Canada Network. The company operates approximately 400 tour buses in Ontario, Quebec and New York State. The buses are equipped with television screens that display 15-, 30- and 60-second commercials in addition to other programming. SitesMedia will also offer coupon and sampling programs in the vehicles.