Frigidaire begins Grilling Italian Style Sweepstakes
By Adnews Staff
Mississauga-based Electrolux Major Appliance Canada has begun a new promotion in support of its Frigidaire brand called the “Grilling Italian Style Sweepstakes.” The effort is being conducted in association with Italian winery Masi. The contest will be promoted in liquor stores nationally with in-store displays and neck tags on Masi bottles. The promotion began in British Columbia and Alberta on April 1. It will expand to Ontario on May 23 and to Quebec and the Atlantic provinces in November and December. Consumers can also enter online at <http://www.winwithmasi.ca>. Contest entrants can win one of ten stainless steel outdoor gas grills per region. “The sweepstakes puts Frigidaire front and centre with consumers across the country as they shop for their favourite wine at the height of barbecue season,” said Stephanie Clarke, marketing manager at Electrolux. The promotion was developed Scratch of Toronto.