Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

CHEETOS GETS HEAVIER LOAD OF CHEESE IN U.S. MARKET

U.S.-based Frito-Lay launched a new snack in the U.S. last week called Cheetos Cheesy Checker Bites. A TV commercial for the product launch features Cheetos' spokescat Chester Cheetah and comedian Phil Hartman. The spot was created by DDB Needham Worldwide of New York. The new snack has 33% more cheese than other Cheetos and a new shape. The product will not come to Canada "any time soon," U.S. spokesperson Lynn Markley told Adnews this week. "At this point it's just a U.S. product."

« Back Next »

Related stories Comments