WUNDERMAN GETS PILE OF MAIL FROM ROYAL BANK
By Adnews Staff
The Royal Bank of Canada has made Wunderman Cato Johnson its main direct marketing agency. The bank consolidated most of its direct marketing business with the Toronto agency last month, after reviewing all the shops on its roster. Wunderman, a Young & Rubicam division, had already done some direct mail projects for the bank. The other agencies will still be given some assignments. Those shops are Canada Direct and Allard Direct in Montreal, and the Relationship Marketing Group of Toronto.
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