REWARDS PROGRAM EXPANDING
By Adnews Staff
American Express is expanding its Membership Rewards program in Canada. Delta Air Lines and Rogers Cantel cellular phone service will become part of the program in the spring. Members using their American Express card can trade in their points for free flights on Delta. With Cantel on board they can redeem points for free cellular time. Something else that's new is that card holders can gain points for hotel stays. They can transfer Membership Rewards points to the Frequent Guest programs of Westin Hotels & Resorts and ITT Sheraton. Print advertising highlighting the new partners in the Membership Rewards program will begin in the spring. It is being created by Ogilvy & Mather of Toronto.
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