POST CARD ADVERTISING
By Adnews Staff
Montreal-based Zoom Media launched a new division last week called Zoom Cards. The unit sells advertising space on post cards that are available at restaurants, bars and cafes in Montreal and Toronto. They will be in Vancouver in 1996. The cards are displayed on a wall-mounted rack located in high-traffic areas of each location. They racks are organized in 13 sections, each holding the card of a different advertiser. Zoom Cards advertisers include Pepe Jeans. Volkswagen, Joop Jeans, Smirnoff, Mossimo, Finlandia, Molson Breweries, Roots, XS - Paco Rabanne and Harper Collins Publishing. Zoom Media has four other divisions: Zoom Resto-Bar, Zoom Sports, Zoom Universities and Zoom Colleges.
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