CANADIAN AIRLINES LOOKING FOR NEW AGENCY
By Adnews Staff
Canadian Airlines International has put its ad account up for grabs because management has changed in the marketing department and there has been a general desire to move away from image advertising. This is the explanation given yesterday by Steve Hancock, managing director of TBWA/Chiat Day, for the airline pulling its $11-million-plus account from his agency. The account loss means some employees will be laid off, said Hancock. The move was announced this week. After five years with Chiat/Day's Toronto office, the Calgary-based airline has decided to seek an ad shop that will take it in a tactical direction, with ads focusing more on ticket prices. Canadian has done some management shuffling in recent months, and this included former American Airlines executive Barbara Amster taking over as senior vice-president of marketing. The airline says it will conduct a review over the next three months. It will be ready by Nov. 14 with an information package outlining its advertising requirements. BCP in Montreal will continue to do Quebec advertising and Ogilvy & Mather Direct will hold on to the direct marketing assignment.