ADS GIVE MORE INFO ON MILK
By Adnews Staff
Bensimon/Byrne of Toronto launched the second phase of its campaign this week for Neilson Dairy's low-fat Trufiltre milk. In print and on radio, Neilson says the product tastes like 2% milk. When Trufiltre was introduced in August, Bensimon launched an outdoor campaign for awareness. The second phase was launched to give consumers more information about the milk. Neilson says Trufiltre skim has the same fat content as regular skim milk but tastes like 2%. The 1% Trufiltre tastes like normal 2% and the 2% Trufiltre like homogenized. All three products were made using a micro-filtering technology developed in Denmark, and Neilson's nutrient enrichment technology.
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