RETAIL COMP AWARDS WINNERS
By Adnews Staff
The Saffer Group of Toronto recently walked away with top honors in the Television Bureau of Canada's Retail Competition Awards. The agency won a gold for its Bay commercial featuring singer Céline Dion. Toronto-based Young & Rubicam won a silver award for its Alberta Ford Mercury Dealers Association spot. Doner Schur Peppler of Toronto won a bronze for a commercial for Canadian Tire Corporation. TVB organizes the Retail Comp Awards each year to help advertisers evaluate retail commercial production. The commercials are judged by consumers.
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