CP TARGETS BUSINESS TRAVELLERS
By Adnews Staff
Toronto-based CP Hotels & Resorts has plans to upgrade 4,000 rooms by early next year in an effort to bring in more business travellers. Rooms are being outfitted with business-related features in 15 of Canada's largest cities. Print advertising, created by Harrod & Mirlin of Toronto, will begin next week when 1,000 of the refurbished rooms open for business. Each will be outfitted with data and fax ports and easily accessible electric power outlets for fax, computer and printer use. Coffee and tea makers will also be supplied, as well as portable telephones, irons with boards, hair dryers and bathrobes. Guests can also borrow facsimile machines and printers that can be adapted for PC or Macintosh computers. All of this at no extra charge. Also, CP is opening business lounges next year at the Royal York Hotel in Toronto, Montreal's Queen Elizabeth Hotel and the Hotel Vancouver. Initially they will be open only to members of the chain's loyalty program, Canadian Pacific Club, but eventually all guests will be allowed in. The lounges' features will include a reception desk with fax and photocopying services, five enclosed workstations, three private telephone booths, a meeting room, airline flight monitors and a 16-seat lounging area.