CAMPBELL IN U.S. CHUNKY BUSINESS TO FCB
By Adnews Staff
U.S.-based Campbell Soup has switched its Chunky Soup account from Bates Worldwide of New York to FCB/Leber Katz Partners, also of New York. Campbell Soup officials have been unavaialable to comment on whether the move will affect Canada. BBDO Canada in Toronto handles Chunky Soup. Bates Canada of Toronto has all other Campbell soup brands. FCB is a unit of True North Communications. This is the second Campbell assignment for True North, which in January established Campbell's Media Alliance to consolidate media planning and buying.
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